Hashtags — seems like they’re everywhere over social media. Whether it’s a photo on Instagram, a tweet on Twitter, or even a post on Facebook, those little tags are here to stay.
There’s a good reason hashtags have become so ubiquitous. With social media marketing becoming the new norm when it comes to promoting a business or brand, hashtags are a great way to ensure your message gets to those who are looking for specific content.
How Hashtags Help
Hashtags are great for categorizing content on social media. There’s such a high volume of posts, videos, and images out there on even just one platform that it’s easy for your marketing message to get lost in the crowd, but using a hashtag to highlight your content makes it stand out in searches related to that content.
In fact, in many instances, all it takes is adding a single hashtag to a post to get more eyes on it than it would have gotten otherwise. Research shows social media posts receive greater engagement than those with no hashtags. In other words, you’re missing opportunities not to hashtag your posts if you’re trying to reach a wider audience.
Hashtags and Law Services
It might seem like hashtags are most effective for categorizing entertainment content. There’s no denying that everyone from food bloggers to movie studios tags their content this way, after all. However, you can — and should — harness the power of hashtags if you’re looking to drive new clients through the door of your law offices.
Not every hashtag is created equal, of course. Some tags just engage better than others, and it can be a chore finding which ones resonate with your audience the best. Luckily, we’ve got you covered. Here are 25 of the best hashtags for law firms and attorneys who want to use social media marketing to grow their business.
These are more than enough to keep you busy. Remember the rules of hashtagging: no more than two or three different ones with each post on Twitter. Instagram allows up to 30 hashtags. Make sure your content is engaging, and keep it short and sweet. Keep these guidelines in mind and your next hashtag marketing campaign is sure to be effective.